Event Details
10K Frame Show
Imagine - all of your favorite independent eyewear brands in a small, intimate setting, right here in the heart of the Land of 10,000 Lakes! Join us for a day of eyewear, fashion, and fun.
Venue Location:
Quincy Hall
1325 Quincy St NE
Minneapolis, MN 55413
Event Date:
April 11, 2026
10 AM - 4 PM
VIP ACCESS Begins at 8AM
The 10,000 Frames Midwest Eyewear Show (aka 10K Frame Show) isn't your typical trade show, it's an experience. Founded by industry veterans who understand every side of the business from buying to selling, 10K was created to bring together opticians, decision makers, and reps in a fun, energetic, and inclusive space that celebrates independent eyewear. We believe business should feel like connection, not obligation. We focus on community, creativity, and authenticity over corporate formality. Every detail is intentional, and every dollar goes back into making the event better every year.
100+ Brands Showcasing
VIP ATTENDEE + EDUCATION
$100
REGISTRATION
JAN. 1 - FEB. 28, 2026
-
Early Access 8- 10 AM + General Admission
-
Breakfast, Lunch & Snacks
-
Unlimited cocktail wristband
-
Commemorative Tote + Goodies
-
2 ABO Credits
-
Free Parking
VIP ATTENDEE
$75
REGISTRATION
JAN. 1 - FEB. 28, 2026
-
Early Access 8- 10 AM + General Admission
-
Breakfast, Lunch & Snacks
-
Unlimited cocktail wristband
-
Commemorative Tote + Goodies
-
Free Parking
EARLY BIRD
ATTENDEE
FREE
REGISTRATION
JAN. 1 - FEB. 28, 2026
-
General Admission
-
Lunch & Snacks
-
One Drink Ticket
-
Free Parking
-
Access to 100+ Brands!
GENERAL
ATTENDEE
$15
REGISTRATION
MAR. 1 - APR. 11, 2026
-
General Admission
-
Lunch & Snacks
-
One Drink Ticket
-
Free Parking
-
Access to 100+ Brands!
$50
REGISTRATION
JAN. 1 - FEB. 28, 2026
GENERAL
ATTENDEE + EDUCATION
-
General Admission
-
Lunch & Snacks
-
One Drink Ticket
-
2 ABO Credits
-
Free Parking
-
Access to 100+ Brands!
Event Schedule
Book Your Stay
Make your 10K Frame Show experience even better with a stay at our host hotel — Delta Hotels by Marriott Minneapolis Northeast.
Enjoy modern, comfortable rooms, on-site dining, and convenient access to the event venue.
We’ve reserved a special block of rooms for our vendors and attendees, but space is limited — be sure to book your stay before Friday, March 13, 2026, to secure the group rate.
Parking
There will be complimentary parking during the event at Quincy Hall, and across the street from the venue. The lot will be marked with a 10,000 Frames sign, so keep an eye out!
Explore & Enjoy Minneapolis
make the most of your time in Minneapolis! From scenic parks and riverfront walks to incredible food, art, and nightlife, this city has plenty to explore between event days. Discover why Minneapolis is a destination worth staying a little longer for.
